All Posts

The digital landscape is shifting beneath our feet. We’ve moved beyond the era of just clicking links to a world of conversational interactions commingled with web-based information. But as we trade search bars for AI agents like ChatGPT and Gemini, a massive "consent gap" has opened up – and Rewarded Interest is here to bridge it. The Great Shift: From Websites to Agents We are witnessing a transformation in how the world consumes information. For Users: AI is the new "every

Free Chrome extension lets users select privacy preferences once and have them consistently set across the web

Ari Paparo from Marketecture got a chance to sit down with Scott Spencer, CEO of Rewarded Interest, to discuss current events, the invention of RTB and how Rewarded Interest can help consumers take back their identity online. Check out the section on Rewarded Interest or listen to the full podcast . Marketecture Interview Transcript Intro: Scott Spencer’s DoubleClick and Google legacy Welcome to the March podcast. This is Eric Paparo. I'm here with Eric Franchi and our guest

Mozilla recently conducted a survey of eight thousand people – consumers feel they have lost control of their digital lives. The findings of the survey conducted b y yougov.com are clear: users are frustrated and feel powerless. Rewarded Interest addresses this directly by letting consumers take back control of online tracking. The Reality: A Web Without Choice Users are fed up with their data being taken without their informed consent: Only 16% of people feel in control of