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The European Union is considering significant changes to GDPR that would significantly erode consumer privacy rights. We shared the following letter with the EU Director Generals: Executive Vice-President Henna Virkkunen  Tech Sovereignty, Security and Democracy  European Commission   via e-mail: henna.virkkunen@ec.europa.eu ; cab-virkkunen-contact@ec.europa.eu   Commissioner Michael McGrath  Democracy, Justice, the Rule of Law and Consumer Protection  European Commission  vi

The new GDPR Omnibus package is set to be released November 18th 2025 significantly eroding the privacy protections of GDPR. Privacy regulations like GDPR heralded a vital shift in individual privacy. These laws demanded clear, unambiguous consent for specific data processing, effectively putting consumers in the driver’s seat — an unm itigated win for individual rights. Unfortunately, the digital advertising industry converted this new right into a usability tax by interrupt

GPC isn't DNT In 2009, privacy advocates introduced a novel concept: A browser-based opt-out called "Do Not Track" (DNT). This global on/off control would allow users to block all web tracking and targeting with a single click. DNT quickly gained support from major browsers like Chrome, Safari, and Firefox. However, by 2013 it was effectively sidelined, and in 2019 the W3C disbanded the working group. Today, only a couple of browsers still support the signal. What led to the

For too long, users have been the product, their data collected without appropriate and consistent consent or compensation. Rewarded Interest flips this script.

We are quickly approaching a future where your AI assistant can browse the web for you – booking flights, researching products, even...

Rewarded Interest alpha users continue to provide great feedback on their experiences. Our testers have provided great feedback about the...

With Google's decision to keep third party cookies, consumers require a more effective and user-friendly approach to managing their consent.