How Rewarded Interest makes money
Marketers pay Rewarded Interest to use your Rewarded Interest ID to target messages to you. To them, your ID is a stable, anonymous identifier that you have agreed can be used to build a profile and personalize advertisements. Personalized ads perform better for marketers so they are willing to pay to do it. Click here for more on how IDs and personalization works.
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The money that we receive is used to fund Rewards, build and maintain this service, and to incentivize partners to let their users know about Rewarded Interest.
How we can share Rewards
Rewarded Interest collects money from advertising partners when they buy media (show you ads) using your ID to decide what to show you.
You then get 5% of the amount the marketers pay to buy the media in the form of Rewards.
How 5% of what advertisers spend becomes Rewards
