A better experience online
The internet is amazing—it gives us everything we love for "free." But we all know that "free" usually means you’re paying with your data, your privacy, and your patience. Between annoying trackers and endless consent pop-ups, the "deal" has become one-sided.
Rewarded Interest is here to fix the balance. We believe your online experience should be transparent, not a mystery. We’re making it easy for you to reclaim your privacy rights and finally get a fair deal for the data that powers the web. No more guessing, no more frustration—just a better, more honest internet for you.
Leadership
CEO & Co-founder
Scott Spencer has over 30 years of experience in ad tech and consulting. He developed the initial advertising exchange for DoubleClick which was acquired by Google. He is also responsible for the creation of the Coalition for Better Ads and its model for improving ad experience through incentive alignment.
CTO & Co-founder
Thede Loder has over 30 years experience bringing consumer and enterprise-facing services to market. Highlights include Agari, Boxbe, and match.com. He recently lead the development of the BIMI standard for consumer-safe digital identity, adopted by Google and Apple.
Vision
To give consumers control over access to their identities online.
What experts are saying
Rewarded Interest engaged me to perform an early-stage technical audit of their design and architecture—including source code and cryptographic design. My assessment indicates that the solution as reviewed is fundamentally sound, providing granular consent controls and full transparency. The team quickly implemented my recommendations. Furthermore, the early consideration of data protection aspects is a signal of adherence to Privacy by Design from the start. In the current complex regulatory-technical environment, Rewarded Interest represents an innovative approach that may help bridge the gap between consumer protection and data protection rights.
Lukasz Olejnik, Ph.D., LL.M., independent security and privacy researcher and consultant
June 2025
Meet the founders
Investors
Rewarded Interest is backed by venture funds and prominent angels.
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Careers
Passionate about people, advertising, and making the internet better for the world?
Email us: jobs@rewardedinterest.com