We love the internet. We love that it enables millions of people to find what they want, whenever they want it. And we love that you can find and consume a wide range of informative and entertaining content for free, much of which is supported by the ad based business model

​

But there are big challenges that limit how good it can be for you. The idea of access to content in exchange for ads and tracking is not one-size-fits-all.  Targeted ads are annoying for some people and enjoyed by others. There is a lack of transparency. There is no trust. It is too inconvenient to exercise your privacy rights and the need to constantly consent is annoying.

​

We want to make people’s everyday online experience better. We want to restore some trust through transparency. And we want to make it easier for people to exercise their privacy rights. We want to give consumers a fair deal for the data collection and tracking that powers both content and commerce online. In short, we want a better experience online for everyone.