A better experience online

We love the internet. We love that it enables millions of people to find what they want, whenever they want it. And we love that you can find and consume a wide range of informative and entertaining content for free, much of which is supported by the ad based business model

But there are big challenges that limit how good it can be for you. The idea of access to content in exchange for ads and tracking is not one-size-fits-all. Targeted ads are annoying for some people and enjoyed by others. There is a lack of transparency. There is no trust. It is too inconvenient to exercise your privacy rights and the need to constantly consent is annoying.

We want to make people’s everyday online experience better. We want to restore some trust through transparency. And we want to make it easier for people to exercise their privacy rights. We want to give consumers a fair deal for the data collection and tracking that powers both content and commerce online. In short, we want a better experience online for everyone.

Leadership

Scott Spencer

CEO & Co-founder

Scott Spencer has over 26 years experience in ad tech and consulting. He developed the initial advertising exchange for DoubleClick which was acquired by Google. He is also responsible for the creation of the Coalition for Better Ads and its model for improving ad experience through incentive alignment.

Thede Loder

CTO & Co-founder

Thede Loder has 28 years experience bringing consumer and enterprise-facing services to market. Highlights include Agari, Boxbe, and match.com. He recently lead the development of the BIMI standard for consumer-safe digital identity, adopted by Google and Apple.

Vision

A consumer first, sustainable online ecosystem that achieves its full potential for consumers, content creators, and brands.

What experts are saying

Rewarded Interest engaged me to perform an early-stage technical audit of their design and architecture—including source code and cryptographic design. My assessment indicates that the solution as reviewed is fundamentally sound, providing granular consent controls and full transparency. The team quickly implemented my recommendations. Furthermore, the early consideration of data protection aspects is a signal of adherence to Privacy by Design from the start. In the current complex regulatory-technical environment, Rewarded Interest represents an innovative approach that may help bridge the gap between consumer protection and data protection rights.

Lukasz Olejnik, Ph.D., LL.M., independent security and privacy researcher and consultant

June 2025

Investors

Rewarded Interest is backed by several funds and prominent angel investors.

Careers

Passionate about people, advertising, and making the internet better for the world?

Email us: jobs@rewardedinterest.com