Advertising IDs – the currency of online advertising
What are advertising IDs?
An advertising ID is a unique number that can be associated with your phone, tablet or browser (like a bib number you get running a race).
How are advertising IDs used?
Advertisers use IDs to track and target you by collecting data about your browsing, purchases, and other behaviors. They use that information to deliver you more relevant ads.
What does personalization actually look like?
Your behaviors
Behind the scenes
(Ad delivery platforms figure out what ads / offers to show)
1
You visit an online store to shop for shoes but aren't ready to buy a pair.
The shoe store passes your ID to an ad delivery platform.
2
You visit a news site to catch up on the day's top stories.
The news site passes your ID to ad delivery platforms.
3
While reading an article on the news site, you see an ad with a discounted offer for one of the pairs of shoes you had viewed during your visit to the shoe store earlier.
The ad delivery platforms match the ID from the news site with the ID from your earlier visit to the shoe site. The delivery platform pays the news site and Rewarded Interest to show you the shoe store's offer.
How Rewarded Interest enables personalization
Rewarded Interest gives ad delivery platforms a way to track and personalize ads by giving them a number connected to your laptop, phone or connected TV. Advertisers use that number to figure out the best offers to show you.
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We share this number when you allow it. For mobile devices, through apps. For computers, through a browser toolbar or extension.
Rewarded Interest's ID is better
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You get transparency, agency, and compensation.
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You decide who uses your ID. Opt in or out anytime.
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Companies have restrictions on what they can do with your ID.
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We don't collect, share or sell your data.
Not all IDs are equal
There are many different IDs used for advertising. Some are behind the scenes and you may be unaware when they're used.
The Rewarded Interest ID
You can see where it's used and reset it or stop its use at anytime.
When advertisers use it to find you online, you get 5% of what they pay.
These IDs lack transparency, give you little or no agency, and zero compensation when they are used. You deserve better.
It's your advertising ID
Turn it on or off anytime
You decide whether to allow or block access to your ID.
View how much companies spend
See how much money companies spend to reach you when they use your ID.
Understand your share
See how much you make and understand how Rewarded Interest can pay you.
Know who is using it
See which companies are using your ID to collect information and personalize ads.
Decide who can use it
Manage which companies use your ID to collect and personalize your ads.
Learn how personalization works
Find out which technologies are used to track and personalize ads.