Control Your Digital Self: Why Agentic Browsers Need Agentic Identity

We are quickly approaching a future where your AI assistant can browse the web for you – booking flights, researching products, even attending virtual meetings. This will create numerous opportunities and efficiencies. But here's the critical question: what identity does that agent use and who controls its digital footprint? Just as you need control over your identity when you browse today, you need to be able to control the identity associated with your agentic browsing.

Consider a driverless car: it has a license plate for identification, a toll pass for transactions, and often privacy settings for its data. This isn't just for convenience; it's for accountability, access to the road, and your trip data. Similarly, your agentic browser – an AI navigating the digital world for you – needs its own distinct identity you control.

Agentic AIs need identity. You may want your agent to be able to schedule a meeting with a coworker or login to restricted content. But do you want that agent to impersonate you or have its own identity? To have the same tracking preferences or different ones?

At Rewarded Interest, we believe identity is too important to be left to a browser or AI company. You need to be in control of your identity – whether it's through your own browser or through an agentic one. We believe in a future where you own your identity.

by Scott Spencer, CEO Rewarded Interest