When You’re Scrolling, You Might As Well Get Paid For It: Rewarded Interest is Officially Coming to iOS
We’ve all been there. You land on a new website to read a quick article, and immediately, your screen is hijacked by a massive, annoying cookie banner. You blindly tap "Accept All" just to make it go away, resigning yourself to the fact that invisible data brokers are about to track your every move and cash in on your attention—for free.
For decades, the internet has run on a broken bargain. We decided it’s time for a better deal.
Today, we are thrilled to announce a major milestone for that mission: the official public beta of the Rewarded Interest iOS app is live in the App Store!
iPhone and iPad users running iOS 18 or later can now have automated consent, enhanced privacy, and data rewards in the palm of their hand.
Why We Built This (And Why Chrome Users Love It)
When we first launched on Chrome, we wanted to see if consumers actually wanted a smarter alternative to blunt-instrument ad blockers. The answer was a resounding yes.
Since launch, the Rewarded Interest community has achieved some incredible numbers:
25+ million tracking cookies blocked.
200,000+ annoying cookie banners skipped automatically.
13 days of cumulative human time saved from the hassle of cookie popups.
Even better, we discovered that when given a choice, people want to be fairly compensated. Over 80% of our users choose rewards for data sharing—an opt-in rate that completely shatters traditional, sluggish consent rates.
As our CEO and co-founder (and former Google DoubleClick exec) Scott Spencer put it:
"The internet has trained people to click through consent prompts just to read an article. We think consumers deserve a better deal: if a company wants to track you, they should give you something in return. Now, with iOS, even more people can get paid for the attention they otherwise give away for free."
How It Works (Without the Jargon)
We aren’t here to kill the advertising ecosystem—we’re here to fix it. Rewarded Interest operates on a simple, transparent model:
We Block the Free-Riders: Unvetted, intrusive tracking is stopped at the door.
You Choose Your Companies: Only partner companies that actively contribute to consumer rewards are allowed to use data for targeted ads.
You Get Paid: Accumulate real Rewards for your attention and convert them directly to cash or donate them to a charity of your choice.
Help Us Build the Future of the Web (Right from Your iPhone)
Every single cookie banner on the internet is built a little differently. Because our users see more of the web than our engineering team ever could, our iOS public beta includes a built-in feedback tool.
If you spot a misbehaving site or a missed popup, you can flag it directly from inside the app.
As our CTO and co-founder Thede Loder notes:
"When someone flags a site we missed, we fix it for everyone. The people using Rewarded Interest are the reason it gets better every week."
Ready to Take Back Control of Your Data?
If you're tired of giving your attention away for free, join us.
iPhone & iPad Users: Download the iOS Public Beta on the App Store today.
Desktop Users: Find our extension in the Google Chrome Web Store.
Stop letting others cash in on your digital footprint. When you’re scrolling, protect your privacy, and get paid for your attention.
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