Who can use the Rewarded Interest ID?

​The Rewarded Interest Customer Mediated Ad ID (CMAID) is available to publishers, advertisers, ad servers, DSPs, and SSPs via the on page API or when it is passed into services such as prebid. When shared, the Rewarded Interest CMAID is encrypted and rotated so that it cannot be resolved to an individual without a decryption key. Only partners in good standing with Rewarded Interest can decrypt the CMAID and it's usage is subject to our partner policies. Usage of the CMAID is subject to a 10% revenue share. Specific terms of this revenue share are governed by the partner's contract.

​

What are the implications to a publisher or advertiser’s site when a consumer installs Rewarded Interest?

Rewarded Interest aligns incentives to decrease consent dialog bounce rates and increase advertising related consent rates. 

​​

In general, consumers with Rewarded Interest will not be subjected to consent dialogs and therefore will not have reason to bounce because of a consent dialog. In addition, Reward Interest consumers are likely to enable targeting and measurement via their Rewarded Interest ID which is provided across all sites and apps which the consumer visits. There is no match-coding or data clean-room required to associate data to a Rewarded Interest ID.

​​

When consumers using Rewarded Interest arrive at a site or use an app they will behave differently than someone without Rewarded Interest. Consumers select their consent choices in Rewarded Interest. Consent dialogs are then hidden and consent is either programmatically passed to the CMP (for CMPs with API support) or shared via a Rewarded Interest -provided TCF-esq API, written directly to the page. Sites and their vendors can use this API to get their consent preferences.

​​

Additionally, any 3rd party cookies and javascript based IDs are subject to the controls of the consumer. For users that select the option to “Optimize for Rewards” with the Rewarded Interest ID, first party cookies are allowed and the Rewarded Interest ID is available, but 3rd party cookies and javascript based IDs are blocked. 

​​

To access the Rewarded Interest ID, please reach out to partner@rewardedinterest.com.

​

How is consent handled when a person has installed Rewarded Interest?

When consumers using Rewarded Interest arrive at a site or use an app they will behave differently than someone without Rewarded Interest. Consumers select their consent choices in Rewarded Interest. Consent dialogs are then hidden and consent is either programmatically passed to the publisher’s CMP (for CMPs with API support) or shared via a Rewarded Interest provided TCF-esq API, written directly to the page. Sites and their vendors can use this API to get their consent preferences.

​

What happens if a consumer has already consented to a site before installing Rewarded Interest and then visits the site?

Most CMPs and sites store the historical consent of a user. If it is stored client side and managed by the on-page CMP, Rewarded Interest will either communicate the current consent choices via an API or remove the CMP and provide consent information directly (on the page via an API). 

 

If the CMP or site stores and passes consent server side, it is possible that a site may assume the consumer has given consent they no longer allow. To be sure consent preferences are respected, site operators should check for the Rewarded Interest on-page API.

​

Are all cookies / IDs or just 3rd party IDs blocked?

Rewarded Interest attempts to block identifiers in accordance with the consumer’s preferences. In most cases, these identifiers are managed by third-parties but some elements can impact first party identifiers as well. 

 

Some users may opt out of all purposes, including general cookie usage, or signal elements like California’s Do Not Sell regulation. In this case, first party cookies are not allowed in jurisdictions where ePrivacy or similar regulations apply, subject to the exemptions of those regulations. In addition, when a site uses a first party cookie for tracking purposes, it is possible that Rewarded Interest will block it.

 

Rewarded Interest will work with partners to differentiate first party cookie usage that is protected under special purposes that are always allowed. These include prevention of fraud and abuse, delivering of non-personalized ads and content, and to store consent settings.

​

Does Rewarded Interest drop a cookie or does it provide some other form of ID?

Rewarded Interest provides a proprietary identifier when consumers enable sharing of their ID. The Rewarded Interest Consumer Mediated Ad ID (CMAID) is available through multiple channels including prebid.js and an on-page API.

 

The Rewarded Interest CMAID is protected through encryption and rotation of the ID so that it is not usable by companies without a decryption key. Partners of Rewarded Interest can get code to decrypt the ID and resolve it to a durable pseudonymous identifier representing the same consumer across devices, sites and apps.

 

The Rewarded Interest ID is still subject to the consumer’s consent choices as published via the Rewarded Interest on page API.

​

Can ad buyers (e.g. via DSPs) and publishers (e.g., a publisher's primary ad server) still target consumers based on previous info they have or can they no longer target the user’s historical IDs? 

People with Rewarded Interest have complete control over the purposes and companies that are allowed to perform advertising-related measurement and targeting. If a consumer with Rewarded Interest allows a particular buyer (e.g., a DSP) and the associated purposes for targeting of advertising, then buyers can use their historical information to target the user.  If the consumer allows their Rewarded Interest ID, then that is also available to the companies they allow.

​

What information regarding a user is available to the ad ecosystem when a Rewarded Interest customer visits a page?

Consumers with Rewarded Interest have complete control over the purposes and companies that are allowed to track or target them. If a consumer with Rewarded Interest allows a particular buyer (e.g., a DSP) and the associated purposes for targeting of advertising, then buyers can use their historical information to target the user. 

 

If the consumer allows sharing of their Rewarded Interest ID, then advertisers, publishers and their ad tech partners can associate data (historical visit, user segmentation, conversion, etc.) with the ID for the purposes allowed by the consumer.

How does Rewarded Interest know the ad revenue that a publisher is going to earn?   [HC]

 

Rewarded Interest Partners are required to report to Rewarded Interest the amount they spend by ID. These values are verified, where possible, through bidder call-backs, audits, and other means. The reporting of spend by ID is a condition of use for the ID. Rewarded Interest does not have visibility into any revenue share in place with a site or app.

​

How do direct sold deals (i.e., that don’t run via programmatic pipes) work?

Rewarded Interest acts as the consumer’s CMP. All deals (including direct, programmatic, and programmatic direct) are subject to the consumer’s consent preferences as specified by the consumer in Rewarded Interest. 

 

The Rewarded Interest ID is also available (subject to consumer settings). Publishers can partner to use the Rewarded Interest ID in their direct deals. Buyers of direct deals may already be partners of Rewarded Interest.

 

What about impressions that are not ID targeted?

Given there is no consent control for non-personalized ads and content, Rewarded Interest has no effect on non personalized ads and content. Third-party measurement, data-collection, etc. may be impacted depending on the consumer’s consent settings.