Help – CMPs
Have a question or need help, contact us at: support@rewardedinterest.com
Working with Rewarded Interest
This page outlines the various integration points between Rewarded Interest and our Consent Management Platform (CMP) partners. It is Rewarded Interest’s goal to ensure CMPs are able to capture and record the consent preferences of Rewarded Interest users so that they can maintain a durable record of consent for publishers.
Supporting the offer to install Rewarded Interest
​Joint customers (publishers or ad networks) may want to promote an offer to consumers to install Rewarded Interest on some or all of their sites.
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Deploying an offer to install Rewarded Interest within a consent dialog
Most partners have expressed a desire to let consumers know about Rewarded Interest within their consent banner. The specific text and implementation may vary and different CMPs support different degrees of customization.

(example consent dialog with Rewarded Interest offer)
Reading the consumer’s consent policy
There are two different APIs that Rewarded Interest writes in the DOM of the webpage (on window object):
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window.__tcfapi
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This is Rewarded Interest’s implementation of the IAB TCF API. We recommend Consent Management Platforms read a complete record of consent from the TCData object available through this API. TCData articulates the consumer’s consent policy.
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window.__riApi
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Provides access to the Rewarded Interest ID
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Provides our API version
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Lets CMPs provide their CMP ID, version details, and confirm receipt of a user’s consent policy via TCData
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(example Rewarded Interest API)
Sharing consumer consent information with CMPs
It is Rewarded Interest’s goal to ensure CMPs get “credit” for any consented users that are using Rewarded Interest. We also want CMPs to fulfill their obligations and capture and record the consent preferences of Rewarded Interest users so that they can maintain a durable record of consent for publishers.
Unblocking partner CMPs
In order to ensure that consumers get the streamlined experience they desire, Rewarded Interest typically blocks CMPs from loading and rending on websites. When CMPs agree to partner with Rewarded Interest, we rely on their implementation to automatically close their consent dialogs when the Rewarded Interest API is present. Please reach out to partner@rewardedinterest.com to provide URLs that are excepted from being blocked.
Creating a durable record of consent
Publishers look to the CMPs to maintain a durable record of consent preferences. Rewarded Interest’s goal is to facilitate this process by sharing the user’s consent preferences and to then receive confirmation. CMPs can record the consent.
Sharing publisher specific consent information with Rewarded Interest
To ensure Rewarded Interest can properly express consumer’s consent preferences, there is information that we want to receive from the CMP. These include:
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Locale of publisher
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Publisher specific consent requests including additional restrictions