<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Rewarded Interest]]></title><description><![CDATA[Rewarded Interest]]></description><link>https://www.rewardedinterest.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 07 Oct 2026 02:58:21 GMT</lastBuildDate><atom:link href="https://www.rewardedinterest.com/pt/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Restoring Privacy in the Age of the Chatbot]]></title><description><![CDATA[The digital landscape is shifting beneath our feet. We’ve moved beyond the era of just clicking links to a world of conversational interactions commingled with web-based information. But as we trade search bars for AI agents like ChatGPT and Gemini, a massive "consent gap" has opened up – and Rewarded Interest is here to bridge it. The Great Shift: From Websites to Agents We are witnessing a transformation in how the world consumes information. For Users: AI is the new "everything"...]]></description><link>https://www.rewardedinterest.com/post/restoring-privacy-in-the-age-of-the-chatbot</link><guid isPermaLink="false">69aaf70f7fac2e2861fe491b</guid><pubDate>Fri, 06 Mar 2026 15:49:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/337bdd_1ea10c50936e411781ce1efcc40a785e~mv2.png/v1/fit/w_585,h_585,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Scott Spencer</dc:creator></item><item><title><![CDATA[Rewarded Interest Launches Browser Extension That Reduces Consent Fatigue and Restores Consumer Control]]></title><description><![CDATA[Free Chrome extension lets users select privacy preferences once and have them consistently set across the web]]></description><link>https://www.rewardedinterest.com/post/rewarded-interest-launches-browser-extension-that-reduces-consent-fatigue-and-restores-consumer-cont</link><guid isPermaLink="false">698285a6e90da4b7522f5266</guid><pubDate>Tue, 03 Feb 2026 23:36:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/337bdd_0e0f041f66cf4335aa42954e28685848~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rewarded Interest</dc:creator></item><item><title><![CDATA[Rewarded Interest on Marketecture]]></title><description><![CDATA[Ari Paparo from Marketecture got a chance to sit down with Scott Spencer, CEO of Rewarded Interest, to discuss current events, the invention of RTB and how Rewarded Interest can help consumers take back their identity online. Check out the section on Rewarded Interest  or listen to the full podcast . Marketecture Interview Transcript Intro: Scott Spencer’s DoubleClick and Google legacy Welcome to the March podcast. This is Eric Paparo. I'm here with Eric Franchi and our guest today is Scott...]]></description><link>https://www.rewardedinterest.com/post/rewarded-interest-on-marketecture</link><guid isPermaLink="false">6945d0f9278ff96e54e6cc93</guid><pubDate>Fri, 19 Dec 2025 22:29:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/337bdd_ed791d3d974b48b28d4482783f3e8890~mv2.png/v1/fit/w_585,h_585,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Scott Spencer</dc:creator></item><item><title><![CDATA[People are tired of Big Tech taking their data. Take back your identity online!]]></title><description><![CDATA[Mozilla recently conducted a survey  of eight thousand people – consumers feel they have lost control of their digital lives. The findings of the survey conducted b y yougov.com  are clear: users are frustrated and feel powerless. Rewarded Interest addresses this directly by letting consumers take back control of online tracking. The Reality: A Web Without Choice Users are fed up with their data being taken without their informed consent: Only 16% of people feel in control of their privacy...]]></description><link>https://www.rewardedinterest.com/post/people-are-tired-of-big-tech-taking-their-data-take-back-your-identity-online</link><guid isPermaLink="false">69405378441da91c2d83b2c2</guid><pubDate>Mon, 15 Dec 2025 18:31:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/337bdd_9121c2c0479342e986596e9450835fcf~mv2.png/v1/fit/w_585,h_585,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Scott Spencer</dc:creator></item><item><title><![CDATA[An open letter to EU Director Generals regarding GDPR]]></title><description><![CDATA[The European Union is considering significant changes to GDPR that would significantly erode consumer privacy rights. We shared the following letter with the EU Director Generals: Executive Vice-President Henna Virkkunen  Tech Sovereignty, Security and Democracy  European Commission   via e-mail: henna.virkkunen@ec.europa.eu ; cab-virkkunen-contact@ec.europa.eu   Commissioner Michael McGrath  Democracy, Justice, the Rule of Law and Consumer Protection  European Commission  via e-mail  ...]]></description><link>https://www.rewardedinterest.com/post/an-open-letter-to-eu-director-generals-regarding-gdpr</link><guid isPermaLink="false">6916019d8299f58d7f828b73</guid><pubDate>Thu, 13 Nov 2025 16:09:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/337bdd_0cbb7328955d43f582239402d29ad084~mv2.png/v1/fit/w_585,h_585,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Scott Spencer</dc:creator></item><item><title><![CDATA[The Usability-Privacy Tradeoff is Manufactured &#38; Driving Bad Laws]]></title><description><![CDATA[The new Digital Omnibus Package is set to be released November 19th 2025 significantly eroding the privacy protections of GDPR. Privacy regulations like GDPR heralded a vital shift in individual privacy. These laws demanded clear, unambiguous consent for specific data processing, effectively putting consumers in the driver’s seat — an unmitigated win for individual rights. Unfortunately, the digital advertising industry converted this new right into a usability tax by interrupting users...]]></description><link>https://www.rewardedinterest.com/post/the-usability-privacy-tradeoff-is-manufactured-driving-bad-laws</link><guid isPermaLink="false">6913e99bebac7f2b9791d3b7</guid><pubDate>Wed, 12 Nov 2025 01:59:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/337bdd_ad728171d0ea447fb510361325babf71~mv2.png/v1/fit/w_585,h_585,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Scott Spencer</dc:creator></item><item><title><![CDATA[The GPC Storm Is Brewing]]></title><description><![CDATA[GPC isn't DNT In 2009, privacy advocates introduced a novel concept: A browser-based opt-out called "Do Not Track" (DNT). This global on/off control would allow users to block all web tracking and targeting with a single click. DNT quickly gained support from major browsers like Chrome, Safari, and Firefox. However, by 2013 it was effectively sidelined, and in 2019 the W3C disbanded the working group. Today, only a couple of browsers still support the signal. What led to the failure of this...]]></description><link>https://www.rewardedinterest.com/post/the-gpc-war-is-brewing</link><guid isPermaLink="false">690ce5354cb1a91e8e5e444d</guid><pubDate>Thu, 06 Nov 2025 18:32:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/337bdd_c7729b74fad042ae968a582b16d4c0e5~mv2.png/v1/fit/w_585,h_585,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Scott Spencer</dc:creator></item><item><title><![CDATA[AdExchanger Gets It: Rewarded Interest is the Future of Consumer Identity, Advertising, and Content!]]></title><description><![CDATA[For too long, users have been the product, their data collected without appropriate and consistent consent or compensation. Rewarded Interest flips this script. ]]></description><link>https://www.rewardedinterest.com/post/adexchanger-gets-it-rewarded-interest-is-the-future-of-consumer-identity-advertising-and-content</link><guid isPermaLink="false">68e400a575bb4ebf4e6dd4a6</guid><pubDate>Mon, 06 Oct 2025 17:59:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/337bdd_47643cead64448cfb6aa4074cf077de8~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Scott Spencer</dc:creator></item><item><title><![CDATA[Control Your Digital Self: Why Agentic Browsers Need Agentic Identity]]></title><description><![CDATA[We are quickly approaching a future where your AI assistant can browse the web for you – booking flights, researching products, even...]]></description><link>https://www.rewardedinterest.com/post/control-your-digital-self-why-agentic-browsers-need-agentic-identity</link><guid isPermaLink="false">687e9fd07a5bc82a935ea64b</guid><pubDate>Mon, 21 Jul 2025 20:15:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/337bdd_12f1dbd6046d4460b3f20a96e6ed1006~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Scott Spencer</dc:creator></item><item><title><![CDATA[Warning: May cause irreversible addiction to seamless browsing.]]></title><description><![CDATA[Rewarded Interest alpha users continue to provide great feedback on their experiences. Our testers have provided great feedback about the...]]></description><link>https://www.rewardedinterest.com/post/warning-may-cause-irreversible-addiction-to-seamless-browsing</link><guid isPermaLink="false">6850581e163117ac06cd71e8</guid><pubDate>Mon, 16 Jun 2025 17:51:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/337bdd_187abde300ec457a88ab8e2e6ce0854e~mv2.png/v1/fit/w_707,h_708,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Scott Spencer</dc:creator></item><item><title><![CDATA[Google’s cookie u-turn leaves consumers with an even more complicated privacy landscape.]]></title><description><![CDATA[With Google's decision to keep third party cookies, consumers require a more effective and user-friendly approach to managing their consent.]]></description><link>https://www.rewardedinterest.com/post/google-s-cookie-u-turn-leaves-consumers-with-an-even-more-complicated-privacy-landscape</link><guid isPermaLink="false">680bd5b779871879a1e36762</guid><pubDate>Fri, 25 Apr 2025 18:42:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/337bdd_6850188d15444640b929a031c3c2b2f1~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Scott Spencer</dc:creator></item></channel></rss>